Signature graphics that were created in parallel  with new product launches. These evergreen designs stay with the product throughout it's life and are used in various forms of marketing and instructional materials.

Creative development for Bio-Rad Food Science division. Art was used across various mediums such as, print, banner ads and trade show graphics (motion and static).

A huge part of my work involves juggling multiple projects at once. Here is a collection of pieces I've designed often in parallel to managing larger projects. They range from direct mail pieces to event posters, infographics and fun holiday gifs!

Logos designed to support various college-wide interests, organizations and fund raising campaigns. Each unique in their own way while still maintaining a connection to the college brand through typography and color.

This booklet was designed to highlight all of the amazing donors that contribute to the Berkeley Engineering annual fund each year. The idea was to not only list the names, but to also include photos along with caption facts that highlight the huge impact these gifts have throughout the college.

With construction of Jacobs Hall well underway, an invitation was needed for the "topping out" ceremony. Among the invitees were some of the College's top donors, so elements from the Berkeley campus-wide brand were used to give this piece a more sophisticated look.

The case brochure and pledge card is used by the development team's major gift officers as they go out to meet with potential donors. The previous package was in need of an update so we wanted to give the brochure more life by showing smiling students and faculty members along with short quotes to give potential donors [...]

As the Jacobs Institute for Design Innovation prepared to move into their new facility, they were in need of a small brochure to hand out to potential students who may be interested in the programs offered by the institute. The brochure used elements from the Institute's branding to create a cutting edge look that spoke to the creative [...]

The Fung Institute, home to the the Master's of Engineering program was preparing to move into a new office space. This new space was designed with the Fung Institute's emphasis on educating engineering leaders in mind. So an update to their old brochure was in order. The new space is vibrant with color and light so the [...]

One of my common collaborations is with the the Berkeley Engineer magazine. I offer support in the way of designing ads as well as being commissioned to provide photography for feature stories.