This booklet was designed to highlight all of the amazing donors that contribute to the Berkeley Engineering annual fund each year. The idea was to not only list the names, but to also include photos along with caption facts that highlight the huge impact these gifts have throughout the college.
The case brochure and pledge card is used by the development team's major gift officers as they go out to meet with potential donors. The previous package was in need of an update so we wanted to give the brochure more life by showing smiling students and faculty members along with short quotes to give potential donors [...]
As the Jacobs Institute for Design Innovation prepared to move into their new facility, they were in need of a small brochure to hand out to potential students who may be interested in the programs offered by the institute. The brochure used elements from the Institute's branding to create a cutting edge look that spoke to the creative [...]
The Fung Institute, home to the the Master's of Engineering program was preparing to move into a new office space. This new space was designed with the Fung Institute's emphasis on educating engineering leaders in mind. So an update to their old brochure was in order. The new space is vibrant with color and light so the [...]
One word: Confetti! The event to celebrate the opening of Jacobs Hall was upon us and so an invitation was in order. I wanted to make something celebratory that didn't stray too far from the Jacobs branding. The logo provided the perfect inspiration. Playing off the triangles in the logo as well as the patterned [...]
Each year the College of Engineering updates their Facts Brochure with new information about the college,like national ranking, demographics and graduation numbers by program. The most recent version of the brochure brought the look and feel more inline with the College's overall brand.
With construction of Jacobs Hall well underway, an invitation was needed for the "topping out" ceremony. Among the invitees were some of the College's top donors, so elements from the Berkeley campus-wide brand were used to give this piece a more sophisticated look.
This poster was designed while the Jacobs Institute for Design and Innovation was still in it's early stages. The branding hot not been completely formed but there were a few existing elements to work with. One being an established color palette. I took cues from that palette to create this poster.
A huge part of my work involves juggling multiple projects at once. Here is a collection of pieces I've designed often in parallel to managing larger projects. They range from direct mail pieces to event posters, infographics and fun holiday gifs!